n January, we introduced UNREAL as part of SWAG’s Utility Performance Line, and it quickly became a bestseller. Engineered to deliver exceptional benchmark ball motion, it set a new standard for performance. Now, we’re excited to expand the Utility Performance Line with two remarkable additions: the APEX Solid and APEX Pearl.
The APEX Solid debuts our innovative APEX Solid Cover, specifically designed for heavy oil conditions. This cover delivers exceptional midlane traction while maintaining a clean motion through the front of the lane. With its 3000-grit finish, the APEX Solid provides a reliable midlane read you’d expect from a high-performance benchmark ball. What truly stands out is its impressive hook potential, paired with outstanding continuation through the pins—a powerful combination for all bowlers.
In addition to these new releases, we’ve introduced performance options in 10 and 11 pounds, catering to senior and youth bowlers. With the rise of two-handed youth athletes using heavier balls at younger ages, we wanted to ensure high-performance options are available below the typical 12lb starting point.
Together, UNREAL, APEX Solid, and APEX Pearl deliver unmatched versatility, offering solutions for bowlers across all lane conditions. With these cutting-edge additions in your arsenal, you’ll be equipped to elevate your game and perform at the highest level.
The Judge line represents the peak of innovation from our R\&D team, combining aggressive power with exceptional control. Engineered to shine on fresh oil conditions, the Judge Pearl delivers a strong, commanding hook tailored for bowlers seeking top-tier performance. If the Judge feels a bit early or you’re looking for an asymmetrical core ball with impressive recovery down-lane, the Judge Pearl is your perfect choice.