In January, we introduced UNREAL as part of SWAG’s Utility Performance Line, and it quickly became a bestseller. Engineered to deliver exceptional benchmark ball motion, it set a new standard for performance. Now, we’re excited to expand the Utility Performance Line with two remarkable additions: the APEX Solid and APEX Pearl.
The APEX Pearl completes the lineup with its focus on backend motion and downlane versatility. Wrapped in the APEX Pearl Coverstock and powered by the advanced APX V1 Core, this ball is the ideal step down from the UNREAL or APEX Solid when more backend movement and forgiveness are required. It’s perfect for scenarios where control and explosive backend power are crucial.
In addition to these new releases, we’ve introduced performance options in 10 and 11 pounds, catering to senior and youth bowlers. With the rise of two-handed youth athletes using heavier balls at younger ages, we wanted to ensure high-performance options are available below the typical 12lb starting point.
Together, UNREAL, APEX Solid, and APEX Pearl deliver unmatched versatility, offering solutions for bowlers across all lane conditions. With these cutting-edge additions in your arsenal, you’ll be equipped to elevate your game and perform at the highest level.